Driving profitable growth, optimizing selling productivity, and enhancing customer engagement all while minimizing costs is a challenge for every business. Recognizing the importance of revenue transformation, businesses are embarking on a journey to establish a connected product-to-cash lifecycle that seamlessly integrates and optimizes every step of the revenue generation process. To realize successful revenue transformation outcomes, it is crucial to break down silos and foster collaboration between departments. By embracing Salesforce Revenue Lifecycle Management (RLM), companies can unlock their full revenue potential, streamline operations, and deliver exceptional customer experiences.

What is Salesforce Revenue Lifecycle Management?

Salesforce RLM is a cloud-based solution built on the Salesforce platform designed to streamline and automate the entire process of generating and managing revenue. It essentially offers a one-stop shop for managing everything from product information to customer billing. As an API-first platform, RLM is a “choose your own adventure” solution that can be adapted and applied to an endless combination of use cases and business challenges.

The Key Features and Benefits of the Salesforce RLM platform include:

• Centralized Product Management: Consolidate product data (including pricing) into a single, unified catalog. This simplifies product launches and ensures everyone in your company has access to the latest information.
• Automated Quoting and Ordering: Generate accurate quotes and streamline the order capture process, reducing errors and speeding up transactions.
• Subscription Management: Manage recurring revenue streams for subscription-based products or services.
• Flexible Pricing: Define complex pricing models and configure products with various options to meet diverse customer needs.
• Asset Lifecycle Management: Track and manage customer deployments and product usage throughout their lifecycle.
• Improved Visibility: Gain insights into your revenue pipeline and overall sales performance with comprehensive dashboards and reports.

Why Salesforce RLM?

RLM empowers businesses to rapidly launch products with both one-time sales and subscription services while automating underlying business processes at scale. It offers a range of capabilities that power the entire product-to-cash lifecycle, including composable product and service design, consistent price management, automated configure, price, and quote capabilities, streamlined contract lifecycle management, unified order orchestration, and accurate billing and collections.

From our experience with the platform, we recommend considering Salesforce RLM in the following scenarios:

Composability, Flexibility and Scalability are priorities

• Centralized, enterprise product catalog, product model and pricing with headless APIs for multiple customer engagement layers.
• Business rules engine suite of services, components, and objects for automating business rules into various Salesforce and external tools and processes.
• “Choose your own adventure” quoting, ordering, and contracting
• High-scale transactions for quotes and orders & large volumes of line items

For omnichannel buying & selling of different product selling & subscription models

• Direct, Indirect, Commerce
• Evergreen, Term, Consumption-Based, One-Time

Automating & integrating to various pre and post-sale processes

• Order decomposition, orchestration, and fulfillment.
• Consolidated invoicing

With “closed loop” Contract / Asset Lifecycle Management

• Amend & renew with cross/upsell

Salesforce RLM – How Argano Can Help

Unlocking revenue transformation is the key to driving profitable growth, enhancing customer experiences, and optimizing operations. With RLM, Salesforce has created a powerful platform on which to build flexible and scalable solutions that can help your business realize the benefits of organization-wide revenue transformation. You can streamline this complex process by working with Argano’s Salesforce consulting experts to leverage proven frameworks and methodologies. With more than two decades of experience building on Salesforce, we’ve helped companies in several industries address the following business imperatives:

• Revenue growth and profitability
• Operational efficiency and cost optimization
• Customer experience optimization and retention
• Digital transformation and innovation
• Merger, acquisitions, and integration
• Regulatory compliance and risk mitigation
• Scalability and future growth
• Go-to-market strategy and new product introduction

Across hundreds of client engagements, we’ve found that these business drivers often overlap and compound, necessitating a comprehensive transformation initiative to address the underlying challenges to position the business for long-term success. If your revenue transformation program is currently stalled, you don’t know where to start, or you simply want to learn more about Salesforce RLM, contact us today for a free discovery session.